The book is intended for students, practitioners, and researchers in fields such as survey and market research, psychological research, official statistics and customer satisfaction research.
Judul Buku: Web Survey Methodology
Penulis:Mario Callegaro,Katja Lozar Manfreda,Vasja Vehovar
Tanggal Terbit 2015-05-07 oleh SAGE
ISBN: 9781473927292 / 1473927293
Total Halaman: 344
Kategori Buku:Social Science
Buku Tentang: Pemrograman
Download Web Survey Methodology eBook
Web Survey Methodology guides the reader through the past fifteen years of research in web survey methodology. It both provides practical guidance on the latest techniques for collecting valid and reliable data and offers a comprehensive overview of research issues. Core topics from preparation to questionnaire design, recruitment testing to analysis and survey software are all covered in a systematic and insightful way. The reader will be exposed to key concepts and key findings in the literature, covering measurement, non-response, adjustments, paradata, and cost issues. The book also discusses the hottest research topics in survey research today, such as internet panels, virtual interviewing, mobile surveys and the integration with passive measurements, e-social sciences, mixed modes and business intelligence. The book is intended for students, practitioners, and researchers in fields such as survey and market research, psychological research, official statistics and customer satisfaction research.
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Detail Buku:
- E-book telah memiliki posisi di 8 by Google Books untuk buku Web Survey Methodology
- Web Survey Methodology diterbitkan oleh SAGE sejak 2015-05-07 with ISBNs. ISBN buku adalah 9781473927292 dan 1473927293
- Jumlah halaman buku "344 Pages" dan dicetak BOOK pada kategoriSocial Science
- Buku ditulis dalam bahasa en
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